My Story

“The secret of change is to focus all your energy, not on fighting the old, but on building the new.” — Socrates

Hey there! I’m Oscar — a university student studying Business, a runner, and the creator of Mile Motive.

Over the past year, running has become a massive part of my life. It started as something simple—just heading out for a jog to clear my mind—but quickly grew into something much bigger. From those first few kilometers to running my first half-marathon, and now training for my first full marathon, I’ve learned more about myself through running than I ever expected. It’s taught me patience, resilience, and how powerful small steps can be when they’re taken consistently.

Running has also opened up a whole new side of me: the creative side.

I’ve always loved the idea of making something from scratch—something that reflects how we feel, what we’re chasing, or what makes us laugh during those long, tired miles. That’s what led me to create Mile Motive: a brand that combines my passion for running with my love for design.

Every tee I create is inspired by the mindset of runners—from the serious to the silly. I want our designs to motivate you on the tough days, celebrate the wins, and just make you smile when you’re out there wondering, “Why am I doing this again?” Whether you’re running your very first mile, building back after a break, or chasing a new personal best, I want you to feel like there’s something here for you.

But beyond the clothing, my biggest dream for Mile Motive is to build a community—a place where runners from all backgrounds feel seen, supported, and inspired. I know it’s still early days, but I genuinely believe this brand can grow into something much bigger than just apparel. I want it to be a movement. A space where we share our stories, cheer each other on, and laugh about the weird things only runners understand.

Whether you’re lacing up for a jog around the block or showing up to your first race, I want you to feel like you’re part of something bigger—a tribe of people who get it. A place where motivation meets realness, and where you’re reminded that you’re not alone on the journey.

That’s why I’m always working on new ideas, sketching out slogans between lectures, and dreaming up collections that speak to different types of runners—fast, slow, funny, driven, first-timers, comeback stories, and everyone in between.

I can’t thank you enough for supporting what I’m building. Every single order, message, and follow means the world. It’s because of people like you that I get to keep creating, running, and growing this dream. And trust me, this is just the beginning.

If you’re on Strava, follow me here—let’s log some miles together.

— Oscar